“No beauty customer shops from only one line so I didn’t feel like I needed to create a full brand. Instead, I focused on my must-haves that I really believe in, the ones that help me bring my beauty from the inside out.”
— Camila Coelho, founder
about our collection
We make conscious choices about how we source materials and our international, female-led design team creates chic, coveted, one-of-a-kind pieces. We opt for recyclable, reusable materials and FSC-certified boxes where we can.
Throughout our entire collection we’ve threaded intoxicating scents reminiscent of Brazil. Exotic uplifting notes of fresh tropical fruits like coconut, and papaya linger long after you apply. Our skincare collection is infused with all natural scents of eucalyptus, rose and mint so it’s both undeniably indulgent and powerfully gentle.
We create timeless must-haves featuring powerful Brazilian superfoods with extracts and oils from plants, fruits and nuts. Formulated without any of the 1600 known impurities banned by the EU, our products are free of parabens, sulfates, phthalates. We’re also cruelty free, gluten free, vegan and Leaping Bunny Certified.
Camila shares her passion and love for beauty stemming from childhood
The Elaluz Story
The inspiration behind Elaluz and the collection
The Clean Beauty Story
mindfully luxurious beauty made with conscious ingredients and zero impurities
24k Lip Therapy
Intensely rich and hydrating for softer, smoother, luscious lips
Lip and Cheek Stain
The perfect universal red for just-bitten lips and perfectly flushed cheeks
Designed for everyone to look and feel their best, while finding their unique light and shining it outward
Conscious formulas & packaging to give you the most luxurious experience possible
Committed to being transparent to ensure what we make is good for you and works for you